Driving Growth Through Highly Customized Campaigns: Case Studies
Our data-driven approach to direct marketing helps companies achieve their goals faster
Case Study
Credit Card Expansion
CHALLENGE
Large regional bank with positive in-footprint brand recognition sought to grow its credit card business but was limited by the size of its existing deposit customer base.
GOAL
Drive incremental revenue by expanding credit card reach to prospect populations within footprint and beyond, with no increase in fraud application rates.
APPROACH
Epic conducted intensive market research, identified opportunities for funnel optimization, and developed and implemented a comprehensive direct marketing plan.
RESULTS
Drove 2,000% growth in new card acquisitions with no increase in fraud.
Case Study
Personal Loan Growth
CHALLENGE
Large regional bank wanted to expand its personal loan marketing beyond current customers.
GOAL
Advance significant personal loan growth in an accelerated time period.
APPROACH
Developed comprehensive operational launch road map and pre-screen direct marketing plan with customized targeting score.
RESULTS
Created national brand recognition beyond footprint and achieved loan growth of 500% by year three.
